Virgin America - Take Off and Tune in With Spotify

Virgin America - Take Off and Tune in With Spotify

Music builds strong bonds and can set people in the right mood to travel.

Virgin America is the latest airline to launch a dedicated campaign promoting special Spotify playlists for customers to stream at 35,000 feet.

Customers can go onto the airline’s website, choose a destination and download curated playlists which represent the spirit and flavor of that city.

The airline is promoting its Spotify destination music collections, available on limited flights, on its social media channels including Facebook, Twitter and Instagram.

Virgin America is also offering its customers a free trial of Spotify Premium. Spotify has really taken off with airlines. A number of carriers have created destination-based playlists and popular playlists.

British Airways was the first airline to partner with Spotify on a promotion. It featured Amsterdam, Barcelona, Valletta (Malta), Naples and Edinburgh as the launch cities put to music.

Norwegian Airlines features the Sounds of Scandinavia on its Spotify list and Delta curates a monthly music selection which play as passengers board the plane and can also be enjoyed on Spotify.

Meanwhile, American Airlines features a varied blend of music on Spotify, appealing to a broad audience and earned high praise on social media with a monthly ‘boarding playlist’.