Etihad - Etihad Virtual Reality Film

Etihad - Etihad Virtual Reality Film

Hot on the heels of last year’s hugely successful “Flying Reimagined” campaign featuring Oscar-winner Nicole Kidman as Etihad’s A-list brand ambassador, the Abu Dhabi-based carrier recently made headlines again with a world class sequel.

Partnering again with Kidman, the airline is producing a fully-immersive virtual reality (VR) film.

Etihad released the teaser trailer for the film during April’s Arabian Travel Market (ATM) 2016, taking full advantage of the busy event to whet the public’s appetite and highlight their luxurious Airbus A380 interiors in vivid, eye-popping VR.

Described as a “Virtual Reality experience you won’t want to come down from” in the accompanying movie poster-like print campaign, the dazzling Reimagine trailer was made viewable to ATM attendees via Google Cardboard and state-ofthe-art Samsung Gear VR headsets.

Already the trailer for the upcoming film has made headlines, for example in, Thomson Reuters Zawya , to TravelDailyMedia.com , which publishes five daily eMagazines for the travel trade across the European, Indian, Asian, Middle Eastern and Chinese markets. Etihad also notes that Reimagine marks the first time a major Hollywood actor has appeared in an all-VR production.

Although the clip is more of an extended VR commercial than an actual narrative film, the fact that Etihad’s previous Kidman commercial has been viewed more than five million times on the carrier’s YouTube channel should bode very well for all involved in this second, more elaborate, virtual reality film project.