Air France - French Flair

Air France - French Flair

Following the runaway success of its “France is in the air” campaign last year, which has earned the airline more than 95 million views on YouTube , Air France has released a new series of ads on YouTube which illustrate different elements of the Air France experience.

The one minute videos, in French and English on Air France’s YouTube channel, feature the airline’s customer-centric service , cuisine , onboard comfort, terminal experience at CDG , and its SkyPriority service.

Each of these videos ties-in to customer emotions, beginning with a word that encompasses how passengers will feel after experiencing that particular Air France product or service: satisfied, delighted, refreshed, radiant, relaxed. The emotive messages are accompanied by short bullets highlighting the main points Air France wants customers to take-away from the ads. For comfort, as an example, the bullets are simply: “Private space, full lie-flat seat-bed, HD screen and the latest movie releases”.

The visuals are filmed on colorful minimalist sets, which complement the design of the airlines original campaign and its subsequent print and digital ads.

The campaign is unique in its pared down approach, but also a seamless continuation of a brand ethos which is well established.

The new videos have notched up a high number of views with the one focusing on service netting 1.6 million views since being released on 30 March.

As a result, one could say that with these videos, Air France is effectively building an appetite for the journey.