JetBlue - PowerTrip

JetBlue - PowerTrip

In time for Women’s History Month this March, JetBlue played host to a very special networking event at 30,000 feet, coordinated by women’s magazine Marie Claire.

The unique “PowerTrip,” brought together leading women in an inspiring environment where they were free to get to know each other better, share professional expertise, and make important new connections.

A select group of 100 female CEOs and entrepreneurs in the fields of tech, politics, fashion, and entertainment from the East Coast joined 100 female counterparts from the West Coast as well other female influencers, thought leaders, and stars like Gwyneth Paltrow, Drew Barrymore, and Tyra Banks.

A “pop-up conference” at the W Hotel then featured panel discussions covering topics of interest including leadership, branding, feminism, and disruption.

All staff contracted to support the flight and the event—including flight crew— were women. In fact, the pilot and co-pilot selected for the flight were both sisters.

Airlines have staged in-flight conferences or seminars before. Most recently Qantas and Delta each coordinated special TEDx talks in the skies, but this was the first such event tailored exclusively for women, in collaboration with an internationally recognised women’s publication.

The event drew positive attention from the press, including a compelling focus story on Quartz and a profile piece on Media and Entertainment site WWD . News sites USA Today and ABC News also covered JetBlue’s contributions to this special “PowerTrip.”