Finnair - Match Made In HEL

Finnair - Match Made In HEL

Finnair and Helsinki Airport’s management company, Finavia, held their second Match Made In HEL event on May 24 featuring the fashion creations of seven European and Asian top designers at Helsinki Airport.

This year the two aviation partners put on a very unique runway show . The airline’s new A350 aircraft served as the backdrop to the runway catwalk drawing attention to the design quality of the aircraft.

The airline promoted the Made In HEL campaign on social media, from the announcement right up to the day of the big event, and featured stories of each of the designers selected to participate in a series of posts on Facebook and YouTube .

Media from around the world, including leading fashion bloggers and journalists, were present on the runway to watch as the models dressed in designs reflecting these different cultural influences strutted by. For Finnair and Finavia this was an opportunity to build relationships with their customers in the Nordics and Asia, and also to define its brand as both lifestyle and design conscious- -and just a healthy amount of quirky.

This is the second Match Made in HEL event that Finnair and Finavia have coordinated.

In 2014, the two partners invited top skateboarders from around the world to HEL’s runway for a wheely showdown (video) .

While the first Match made in HEL called attention to Finland as a happening and hip place to visit, this new campaign adds the elements of lifestyle appeal and sophistication, while calling attention to the connection between Finland and Asia through the runway at Helsinki.