Lufthansa - "We're Flying With The Germans"

Lufthansa - "We're Flying With The Germans"

Lufthansa proved that it is comfortable having a laugh at its own expense (while ribbing England football rivals a bit) with a new “We’re flying with the Germans” spot prepared around the Euro 2016 cup.

The commercial plays off the existing rivalry between the German and English teams and was launched to coincide with the airline’s “Fanhansa” football campaign. Lufthansa is also encouraging fans to apply for the chance to be memorialised on the livery of the Lufthansa aircraft which will fly the German team to France.

In the short commercial, Lufthansa shows England fans headed for a Euro 2016 match who discover--at the last minute--that they have to “fly with the Germans.”

One of the fans flashes to his worst fears over the Lufthansa onboard experience, as the airline plays off tropes of German culture, including flight attendants dressed in severe Bavarian hunting outfits who serve large sausages with a bad attitude in an poorly decorated cabin featuring a cuckoo clock to keep the time. Behind the England fan, sits a child rooting for the German home team making faces and rude gestures.

Eventually, the nightmare is over, and the England fan finds himself in a pleasant realworld Lufthansa onboard experience-- though the troublemaking kid is still seated behind him.

It’s all in good fun. The airline has been promoting the campaign on Twitter each week during special matches leading up to the Euro 2016 cup finals with Tweets sharing the the video before matches. The hashtag #Fanhansa is in turn being used to encourage conversation in the build up to Euro 2016.