WOW Air - Snap Travelers

WOW Air - Snap Travelers

WOW Air, the airline that once used dating/hookup app Tinder in a social media campaign , is at it again. This time, Spapchat is the social medium of choice for a campaign geared at highlighting summer destinations by showing them through the eyes and the stories of four creative, fun and adventurous “Snapchatters” hired specifically for this purpose.

To apply for this “job” (we use this term loosely, as financial compensation was not part of the deal), interested parties were asked to create a Snapchat story about why they should be selected. They were then asked to go to the official Snaptraveller application page , upload the story and other details, and wait for the winners to be announced via WOW Air’s various social media platforms on May 17th.

Upon selection, the four contest winners were flown to Iceland to meet with WOW Air’s marketing team where they were given a unique itinerary comprising threeto eight-day trips to four of the airline’s destinations. As of the end of May, social media output and follower reaction to the content generated by the winners was looking robust and positive. The #SnapTraveler hashtag has proliferated across Snapchat, Twitter , Youtube , Facebook and Instagram .

Additionally, a slew of major news publications have written about the effort, thus helping draw in better applicants and up the hype-factor. These include Business Insider UK , Lonely Planet and Travel & Leisure .

Especially with recent statistics showing Snapchat now has more daily users than Twitter , Snapchat is emerging as a social platform of choice with under-30s. This campaign reinforces WOW Air’s market position as a young, fun airline for this group to fly.