Delta - The Center Of It All

Delta - The Center Of It All

Delta has released another in its series of evocative TV spots featuring the voice of actor Donald Sutherland, this time focused on its international hub in Seattle.

‘The Center of It All’ highlights the city’s strategic position as a bridge to Asia, “as close to Tokyo as it is to London.”

Delta has had an ongoing rivalry with Alaska Airlines--which has been considered Seattle’s hometown airline for decades. The two airlines have been pitted against each other competing for routes and customers, and this commercial is Delta’s way to plant a flag and firmly declare itself an integral part of Seattle life. To reinforce this point, Delta has also lent its support to the Seattle’s Founders FC with a unique patchwork campaign to create a new display--following the team’s tradition of having unique displays on show during matches at CenturyLink Field. The airline is collaborating with Sounders FC, goalkeeper Stefan Frei and fans to create a unique canvas “Fabric of Seattle” celebrating the players, the fans, and the City of Seattle. Built in stages, the display will measure 200 feet in length when completed. It will grow--piece by piece--before it’s stitched together and unveiled on September 28th at the team’s match against Chicago.

Each of the six pieces has a theme message which embodies the Seattle spirit reinforcing the prime message “You can’t stop Seattle.”

Delta has announced that the last piece “You Can’t Stop Us Anywhere” will be created by a plane full of fans at 30,000 feet in the air on a private flight destined for Portland. The airline is running a promotion for a chance to win a seat aboard the special flight. Delta also prepared a special video marking the launch of its Sounders FC campaign.