Turkish Airlines - Meet Europe's Best

Turkish Airlines - Meet Europe's Best

Continuing to create buzz around being the Official Airline Partner of EURO 2016, Europe’s most prestigious football tournament, Turkish Airlines is now encouraging fans to upload user-generated content to a microsite created in celebration of the sporting event.

The “Meet Europe’s Best” campaign is designed to highlight European culture and the different ways fans across the continent exhibit and share their passion for the beautiful sport.

Entry is limited to those 18 and over. To participate and qualify to win one of 11 pairs of first category UEFA EURO 2016 group stage tickets, fans need simply visit the microsite, enter their details and upload a picture, video, GIF, or comment that illustrates unwavering support for their home country in the tournament.

In addition to serving as a portal for this competition (hashtag #europesbest), the meeteuropesbest.com microsite features a social media aggregation platform, displaying a live stream of all social media posts tagged as #europesbest . The site also contains a guide to EURO 2016 host cities in France, TV commercial spots bearing the ‘Meet Europe’s Best’ tagline, and is peppered with links to Turkish Airlines’ various social media pages.

In April, Turkish Airlines unveiled an A330- 300 painted in the EURO 2016 livery. The plane retains the signature Turkish Airlines red and white airline logo on the tail, but the rear of the fuselage is now bright blue with a football pitch and the EURO 2016 logo.

A video of this livery being painted is also found on the microsite.