Virgin Atlantic - The Invictus Games

Virgin Atlantic - The Invictus Games

The Invictus Games , founded by Britain’s Prince Harry (himself a military man), is an annual sporting event designed to support rehabilitation and a wider understanding and respect for wounded, injured and sick Servicemen and women. The games and the stories of the athletes that participate have garnered increasing notoriety since the inaugural event in 2014.

As the official carrier for the UK team, Virgin Atlantic set about the task of ferrying the whole group and multitudes of carefully-packed, specialized equipment over to Orlando on a series of flights from various UK airports.

At a time when many airlines are under scrutiny for lack of PRM services (Passengers with Reduced Mobility), Virgin Atlantic saw the Invictus team transport operation as an opportunity to highlight its commitment to creating great flying experiences for CRMs at all times.

“We have dedicated teams who really want to assist our customers with disabilities – it’s a vocation rather than a job,” Gerladine Lundy, Virgin’s passenger accessibility manager told Runway Girl Network in a dedicated story . “… We can offer a bespoke service tailored to the individual. Also we’ve spent a lot of time in training relaying the message of what it feels like to travel when you have additional requirements.”

Virgin made two touching videos about the effort posted to YouTube on May 5 th and May 12 th . Both show just how carefully the airline planned these journeys and the care that went into every encounter. Reporters were invited onto the tarmac to document the excitement of the farewells, and this May 7th Facebook post by Virgin Atlantic elicited over 200 reactions.