Hong Kong Airlines - 360 degree Cabin Walk Throughs

Hong Kong Airlines - 360 degree Cabin Walk Throughs

Hong Kong Airlines has become the first airline to try a new immersive 360-degree mobile ad format , to promote its premium cabins.

While other airlines have offered tours of their cabins and lounges, the new ad format, developed by Kiosked , delivers the same interactive experience to ad placements, without requiring viewers to click out to a different site.

On mobile devices, visitors can view the ad, expand the image, and tilt the phone to explore the cabin and imagine themselves enjoying a premium flight experience.

Ming Chan, General Manager, Brand Centre at Hong Kong Airlines said:

This innovation allows us to scale our campaign and deliver a stunning experience directly to the mobile screen of our desired audience.

Antony Yiu, head of digital at MEC, the global media agency behind the campaign, said:

Given the sheer volume of online ads audiences are exposed to, being able to deliver an engaging, interactive experience through the innovative 360° ad unit in addition to Facebook and YouTube is critical.

The new ad format claims to be 35 times more effective than traditional display advertising with a 4.51% click-through-rate (CTR) to the target site, and reports viewers spending nine times longer exploring the content than traditional display.

According to initial reports , Hong Kong Airlines has recorded immediate direct bookings from the ads, with high engagement rates.