EVA Air - Map My Personality

EVA Air - Map My Personality

EVA Air has been running a unique digital campaign designed to better inform customers of its cabins, services, and route network, while gathering useful insights to its passengers’ traveller preferences.

Developed with KRDS Digital Singapore, the month-long ‘Map My Personality’ project offered participants the chance to win roundtrip tickets to Eva Air destinations. The top prize was a trip for two to North America, and the airline also gave away two elite class tickets to Taipei every fortnight.

Participants answered a few quiz questions, then were directed to watch videos related to their personality test results; each video featured an element of the EVA Airways flying experience.

Participants could visit the site daily to answer more questions, earning points towards the big prize (infographic). Those who encouraged friends on Social Media to take the quiz could earn even more points by answering a bonus question.

Through ‘Map My Personality’, Eva Air will be able to engage with its core online audience; to continuously understand both our business and leisure travellers’ lifestyle preferences and create experiences according to their changing needs

said Chia Sy Yuan, marketing supervisor, Eva Air.

This was the airline’s first digital campaign of the year and was timed to compliment the launch of the airline’s new direct flights from Taipei to New York, starting July 7 and to Chicago starting on November 2.