Hawaiian - How To Cook Like A Local

Hawaiian - How To Cook Like A Local

They say the fastest path to the heart is through the stomach, and with foodie travel being an ever growing sector, it makes sense for airlines to promote their brands by featuring in-flight dining, and promoting local food tourism.

Hawaiian Airlines has taken this idea even one step further, balancing between the need to eat and the desire to escape the kitchen and enjoy the surf on a beautiful island beach .

Its new YouTube cooking series ‘How to Cook Like a Local’ consists of a series of shorts , each featuring the recipes of a local island chef. As part of the video series, Hawaiian Airlines presents quick, easy to follow, homestyle recipes for traditional island dishes.

The videos run under a minute—most around 40 seconds—but all are long enough to convey the basic cooking instructions and develop an appetite. Each video is also accompanied by a detailed recipe in the description which cooks can use for reference.

The short clips follow the tried and true formula of all cooking shows, while reducing them to their essence, and keeping the production as simple as the dishes themselves.

Hawaiian Airlines’ cooking shorts also incorporate the new trend in mobile cooking apps and recipe sites which offer short instructional videos, designed for cooks preparing dishes while reviewing the recipe on a smartphone or tablet.

They’re easy. They’re tasty. They’re smart.

After all, no one has time to waste in the kitchen making dinner when there’s a perfectly good sunset to revel in on Maui!