Air New Zealand - Meanwhile In New Zealand

Air New Zealand - Meanwhile In New Zealand

Air New Zealand’s popular ‘Meanwhile in New Zealand’ campaign has returned with a tempting tasty treat enticing Australian neighbours to enjoy local flavours.

The on-going series of ‘Meanwhile in New Zealand’ videos focus on attracting Australian holiday makers promoting features of the activities tourists can enjoy outdoors.

For example, a clever retelling of the fable of “The Tortoise and the Hare” (video) features two very different mountain bikers, and breathtaking views of New Zealand’s natural beauty from mountain peaks.

Meanwhile at Christmas, Air New Zealand surprised a little boy — who had recently returned with his family from Sydney to live in a remote town—with a visit from Santa (video).

In the latest instalment, Christchurch ice cream makers George and Raewyn Taylor take their artisanal ice cream on the road to the New Zealand’s snowfields with a snow track machine carrying their signature ice cream van.

In a two-minute video Air New Zealand features the couple making ice cream at home, for happy kiddies dressed in their winter gear.

The custom snow-track ice cream truck will help carry ice cream to Mt Hutt, in time to serve visitors during Australia’s mid-year school holidays. Special ice creams flavours, sure to please the Australian palette, and fitting the Winter season , were developed in collaboration with Australian food maven Sian Redgrave.

Air New Zealand says a follow-up video will reveal more of this flavourful adventure.