Emirates - The Big Take-off

Emirates - The Big Take-off

After naming Jennifer Aniston its brand ambassador, Emirates has called on more U.S. star-power for its latest promotion. This time, Emirates partnered with popular comedienne and television talk show host, Ellen DeGeneres, to encourage more Americans to get out and see the world.

During The Ellen Show, two members of the audience were invited to take part in a quiz, competing to win a luxury trip to Cape Town with a stopover in Dubai and $2,000 spending money. Emirates later revealed that every member of the audience (150 people) had won free roundtrip tickets to Dubai.

The video of Emirates’ promotion, posted by the Ellen DeGeneres show on Facebook , has had over 1.6 million views, received 41,000 likes, and was shared by nearly 18,000 people. On YouTube, the video has had over half-a-million views on The Ellen Show channel.

Americans are notorious for not taking enough time off from work—41% of them never take any vacation. Leading on from the ‘Ellen’ promotion, Emirates launched the Big Take off with the aim of giving U.S. workaholics an incentive to spend some days away from the desk.

Two lucky winners of the Big Take Off’s official contest will get a five day luxury vacation in Dubai, including a stay at the One&Only The Palm resort and a Dune Dinner Safari. Their colleagues will be treated to a very special day at the office courtesy of Emirates, with chef-prepared meals, afterwork cocktails, and a special screening of a film from Emirates’ inflight entertainment catalogue.

Emirates also ran a two-for-one sale of its destinations from major U.S. hubs in New York City, Chicago, San Francisco and Los Angeles.