Norwegian - Alcatraz Escape Rooms

Norwegian - Alcatraz Escape Rooms

Fans of classic, prison escape movies like The Great Escape and Escape From Alcatraz will surely appreciate Norwegian Airlines’ latest innovative, outside-the-box promotional event at London’s Westfield Shopping Mall.

Celebrating the carrier’s new non-stop service from London Gatwick to Oakland International Airport near San Francisco, Norwegian’s “Escape From Being Alcatrapped” experience consisted of an elaborate, Alcatraz-themed “escape room” complete with a fully decked-out prison cell and a stern-faced prison security guard who never broke character.

Between June 24th and 26th, shoppers who were able to decipher and decode a selection of San Francisco-themed clues and break out of their cell in 15 minutes or less had their names placed in a draw to win a round trip flight to the iconic “city by the bay” and free tickets to visit San Francisco’s historic Alcatraz island .

Norwegian’s escape room also highlighted the joys of escaping the daily grind of big city life for the chance to explore the wonders of a more sunny and scenic place.

Having proven itself to be a hit with crowds in London, Norwegian’s ingenious concept also generated loads of free publicity for the carrier online where it has been written up by everyone from mainstream travel blogs like TimeOut London to underground, escape room fanboy websites like Escape Roomer . And with the hashtag #Alcatrapped still generating some serious buzz on Twitter , we can expect to hear much more about Norwegian’s latest “break-out” hit in the weeks to come.