Aer Lingus - #USAerLingus

Aer Lingus - #USAerLingus

Aer Lingus has tapped into two American classics to promote its flights between the UK and the U.S.: bagels and Marilyn Monroe.

The airline placed food trucks painted with a New York skyline and the Statue of Liberty in town centres at Manchester and Birmingham where it served fresh bagel sandwiches to visitors. Suzie Kennedy, an award-winning Marilyn Monroe look-alike, encouraged visitors to take a picture and share it on social media using the hashtag #USAerLingus for a chance to win tickets from the two cities to Aer Lingus destinations in the U.S.. The airline also shared a video of the events on YouTube.

Food trucks are popular favorites and inspired by the philosophy that the fastest road to the heart is through the stomach.

Other airlines has likewise taken advantage of the Food Truck trend in the past: Lufthansa’s LSG Sky Chefs showed off its regionally inspired menus served on Business and First class flights from the U.S. by touring six U.S. cities with a food truck and offering the public menu samples as part of its #TasteofAmerica campaign (video) .

Delta Air Lines offered New Yorkers winter weather favorites (hot chocolate and cookies) from its ‘Nonstop Hotstop’ food truck which promoted its non-stop flights from the city.

Korean Air brought food trucks to Houston and shared samples of its signature in-flight meals to celebrate the launch of services from Houston to Seoul (video) .

Finally, Air France delivered fine dining to New Yorkers on its ‘Gourmet Food Truck’ and won the praise of food writers at bon appétit .