Iberia - 70 Years Uniting Spain And Latin America

Iberia - 70 Years Uniting Spain And Latin America

Iberia celebrated the 70th anniversary of its launch of services to Latin America with a unique promotion offering tickets at auction in Pesetas. The bidding started at 7,250 pesetas (or 43 euros) which was the cost of a ticket between Madrid and Buenos Aires in 1946!

Iberia took inspiration from its history to set a starting price to various destinations in Latin America and Europe including México City, Milan, Miami, Buenos Aires, Montevideo and Paris. Actual payment of the tickets was transacted in Euros.

For the special promotion, the airline also decked-out its bidding site with a 1950s theme during the special promotion.

Of course, in 1946 7,250 stretched much further than 43 Euros do today. Iberia was the first airline to launch services between Europe and Latin America after the world war.

Back in 1946, a trip across the Atlantic from Madrid-Barajas to Buenos Aires would take 36 hours and included several stop-overs. Passengers were weighed along with their luggage. The airline shared the story of these flights with followers of its blog (Spanish) .

As part of the 70th anniversary celebrations, Iberia also revealed a dedicated “Iberoamérica” A330 with commemorative livery, and promoted the various activities on social media with the hashtag #70AniversarioLATAMIberia .