Easyjet - Why Not

Easyjet - Why Not

A new 40-second TV spot from the easyJet is encouraging British travellers to embrace a “Why Not?” attitude and explore Europe with courage. The commercial comes after a public admission form easyJet boss Dame Carolyn McCall’s that profits are down as Brits worry over a weak currency and possible new travel rules in the wake of Brexit.

Peppered with symbolism and full of dazzling colours, the commercial rocks along to music from The Cult and features a young traveller taking the plunge into the unknown.

After waterskiing down off an easyJet plane, our intrepid protagonist bursts through a wall of blossoms (which many will interpret as the perceived post-Brexit barrier between the UK and Europe) and into an easyJet hangar which transforms to a bizarre interpretation of Europe. ‘Hangar- Europe’ is filled with colourful tableaus and choreographed oddity. Throughout the commercial, the star is startled by things that look strange or frightening, but always discovers that it’s not so bad – enjoying herself in the end by throwing caution to the wind. The TV spot received more than 15,000 YouTube views .

Two weeks earlier, ‘Why Not?’ hit the Swiss streets with an experiential stunt that rewarded spontaneous travellers with free weekend getaways.

“With ‘Why not?’ we have a brand campaign which not only reminds and inspires people of the reasons why it’s great to travel, but it also underlines how easy and affordable it continues to be to fly with easyJet,” said easyJet’s Peter Duffy.

TheDrum.com reports that the campaign will also run across print, social, experiential and digital OOH.