Jetblue - Let The Music Move You

Jetblue - Let The Music Move You

Few airlines are as distinctively New York as NYC-based JetBlue. And now, thanks to a unique promotional partnership with VH1’s Save the Music Foundation , JetBlue celebrated another only-in-New-York institution recently, the venerable street musician, or busker, with their very cool Let Music Move You campaign .

Encouraging busy commuters to take off their headphones and actually listen to the music of these talented street musicians instead of just walking past them on the teaming sidewalks, subway platforms, and parks where they perform, the TV spots highlighted the talents of three of the city’s finest buskers as they got the surprise of their lives: the gift of travel.

Gifting the buskers with JetBlue flight vouchers good for one year of unlimited travel anywhere JetBlue flies, the campaign hoped to eliminate one of the largest expenses for struggling musicians, the cost of air travel. Gifted to the buskers by JetBlue team members and young music students from NYC’s P.S. 48X – which is a VHI Save The Music grant recipient school – the heartfelt spots have a very sweet, emotional pull that has made them wildly popular online.

Emphasizing JetBlue’s dedication to preserving the singular, soulful soundtrack of their hometown, as well as VH1’s Save The Music’s role in promoting music and music education, the spots have been written up on AdWeek.com and the global media marketing platform TheDrum.com and the very touching TV spot has already garnered more than 7,000 hits on YouTube alone.