Etihad - NYC Fashion Week

Etihad - NYC Fashion Week

Etihad Airways is sponsoring Fashion Weeks around the world following the establishment of a partnership with US talent agency William Morris Endeavour .

As part of this, the airline coordinated special events with world-famous shoe designer Jimmy Choo to celebrate the shoe designer’s 20th anniversary, during New York Fashion Week.

Etihad supported a VIP event hosted by international models associated with the designer at Skylight at Moynihan Station, with a special retrospective display of a selection of the designer’s pieces including the very first pair of Jimmy Choos.

The Jimmy Choo lounge was decorated with imagery from the airline’s debut of new couture cabin crew uniforms , as shot by photographer Norman Jean Roy.

The airline also set up an Atelier at the main entrance of the lounge, where guests had their initials monogrammed on distinctive luggage tags.

Our aspiration is to become the airline of choice for the global fashion community, and our collaboration with Jimmy Choo serves as a natural extension of our fashion week alignment, particularly during New York Fashion Week,

says Patrick Pierce, Vice President of Sponsorships.

The NYFW events extended to the big runway with an event at JFK International Airport at which model Amber Valletta unveiled a dedicated A380 with “NYFW: The Shows” livery .

Etihad promoted New York Fashion Week events with the hashtag #RunwayToRunway .