Norwegian - Roald Dahl

Norwegian - Roald Dahl

To commemorate what would have been the beloved author’s 100th birthday, Norwegian revealed new Roald Dahl ‘tail fin hero’ livery which recognises the writer’s lasting contributions to literature. The author now features on a Norwegian Boeing 737-800 plane.

Selecting our first ever British tail fin hero is not only a mark of our huge plans for UK expansion, it is also chance to recognise a truly heroic British figure. Roald Dahl has inspired generations of adults and children and as the world celebrates his centenary, it is a great honour to have this world-famous author adorn our aircraft,

says Thomas Ramdahl, Chief Commercial Officer.

Norwegian has made “tail fin heroes” a distinctive element of its livery and its brand, and features a number of famous Scandinavian figures who influenced the arts and sciences, architecture, philosophy entertainment and sports. The airline often ties-in the personality selected for commemoration with a dedicated route.

Recently, the airline recognized Danish classical pianist and humorist Victor Borge who made a life for himself in New York and was extremely popular with American audiences. Borge features on the tail fin of one of Norwegian’s long-haul 787 Dreamliner aircraft.

Roald Dahl--who was born in Cardiff and of Norwegian descent--is the first UK icon recognized by the airline, but not the first international author.

Norwegian has also appealed to its Spanish market this year by dedicating a tail fin to Miguel de Cervantes who, though very much a symbol of all things Spanish, is also an international literary treasure. This year marks the 400th anniversary of his death with a number of special events in Spain celebrating his work.