Air New Zealand - #CockpitKaraoke

Air New Zealand - #CockpitKaraoke

If Air New Zealand (ANZ) has its way, TV host James Corden might just be taking his programme ‘The Late Late Show’ to dazzling new heights – 30,000 miles high, to be exact – very soon.

Never one to shy away from a fun, cheeky promotion, the mad geniuses who put Hobbits, Sports Illustrated swimsuit models and mountain man Bear Grylls in their inflight safety videos recently challenged Corden to take wing with them for an inflight version of Carpool Karaoke they dubbed Cockpit Karaoke . Posting their video challenge on the Air New Zealand Facebook page , the official airline of Middle Earth’s spot has already garnered a whopping 103,000 views and 1.4K likes.

Playfully encouraging Corden to reach out to them on social media via Twitter, Snapchat and even a “message in a bottle” if need be, Air New Zealand’s clip is already gaining a cult following online with the popular #cockpitkaraoke hashtag trending on Twitter and YouTube fans watching the video challenge almost 13K times since it went live just over a month ago.

A reaction of sorts to Corden’s comment (during a recent interview) that New Zealand was “a little bit boring,” the carrier’s suggestion that Corden join them inflight for a playful sing-along has been a PR boon to the airline.

Write ups about the campaign have appeared on such popular sites as the DailyMail.com , Traveller.com Australia and even AdWeek.com .

There’s been no word yet on whether Corden will take ANZ up on the offer, but with so many fans already “singing the carrier’s praises” online, it hardly matters.