Delta - Legend of Saftey

Delta - Legend of Saftey

Delta Air Lines has released a new safety video based on a video game interface and featuring avatars of many well-known athletes. The ‘Legend of Safety’ video , takes viewers through the required safety instructions as the players demonstrate the various safety procedures and tally points.

Delta announced the new safety video on Twitter with the caption “Safety is not a game, but this new video is.”

The airline has enjoyed success with its creative safety videos. The ‘Internetest Safety Video on the Internet’ went viral and had over 9 million views at last count . It has since (at time of writing) been pulled from the airline’s YouTube channel, as was a follow-up video.

While we don’t yet know what drove Delta to make this decision, it bears asking whether a video should be so focused on gaining internet fame that it risks obscuring the safety message .

Perhaps that’s the point Delta makes with ‘Legend of Safety’. While it’s very energetic and heavy on visuals, the safety instructions are clear. Time will tell whether the video game effects will prove too much for Delta Studio viewers, but reception from some industry watchers has been positive .

One thing is certain: Delta has in the past produced classics. “Deltalina”, the flight attendant who wags her finger at viewers in a 2008 safety video has a loyal fanbase. That video has over 3.6 million views and is still online. It is also engaging, but simple.