Icelandair - Is (This) Your City?

Icelandair - Is (This) Your City?

Icelandair has done a great job of promoting tourism to Iceland with its various stopover campaigns. But the airline has also found a clever and fun way to promote outbound tourism among Icelanders by inspiring them to travel with humorous mini-guides to help them find their ideal holiday destination on the airline’s network.

Each video is entitled “Er [city] þín borg?” which roughly translates from Icelandic as “Is [this] your city?” The very short travel guides (around 40 seconds each) cover everything travellers might want to know when reviewing their travel prospects, as explained by locals: What’s there to see? What fun activities are available? What’s the food like? How do I say coffee?

Fronted by different characters, the video series includes Kim’s scenic tour of “relaxed life in the city of Brussels” ; Vincent’s guide to “the greatest city on Earth” Chicago; Julie’s ultimate bicycle tour of Copenhagen; Antto’s rough guide to design (and saunas) in Helsinki ; Bob’s tour of “the more amusing side of London” ; Michael’s guide to “the sweet life by the pool” in Orlando ; Coran’s ultimate food (and coffee) guide to the Big Apple (New York) ; and Suman’s guide to the architecture, culture and design of Toronto .

This kind of informative lifestyle content mini-video series seems to be taking off with Hawaiian Airlines mini-cooking channel recently followed by a similar channel guide to the fine skills of Italian cooking by Alitalia and Copenhagen Airport’s make-up tips and travel-friendly fashion tips .