ANA - Paint The Plane

ANA - Paint The Plane

To launch its new A380 service to Hawaii, ANA has launched a ‘Paint the Plane’ campaign which invites professional and amateur artists alike to submit unique livery designs which would inspire travellers to visit the tropical island paradise.

The livery would be painted on one of three new A380 aircraft which the airline is scheduled to receive from Airbus and which will enter service on flights from Tokyo to Honolulu in the Spring of 2019.

The Grand Prize winner will receive two round trip tickets to fly in business class between Tokyo and Honolulu, and runners up will receive original ANA souvenirs.

Crowdsourcing marketing and brand materials and cabin products is an interesting way to engage with the loyal flying public while encouraging local talent.

Other airline crowdsourcing campaigns have included: KLM’s ‘Bright Ideas’ which encouraged Facebook followers to suggest improvements to cabin products and services; Air France’s call to young designers and fine artists to design new meal service items; and British Airways’ enlisting of multiple disciplines—a chef, a film-maker, and an artist—to introduce new in-flight meal menus, a new in-flight film, and new livery as part of its ‘Great Britons’ campaign timed to coincide with the 2012 Olympics.