Hawaiian Airlines - Moana

Hawaiian Airlines - Moana

Hawaiian Airlines has launched a new campaign in collaboration with Disney around the new animated film “Moana” and unveiled a custom “Moana”-themed aircraft at Honolulu International Airport.

The design of the A330’s livery features four characters from the movie, the demigod Maui (voiced by Dwayne ‘The Rock’ Johnson), Moana (voiced by Auli’i Cravalho), and her two friends Heihei the rooster and Pua the pig.

It is one of three A330 planes which will be decorated with images from the film which will be released in theatres in the U.S. on November 23, the eve of the Thanksgiving Day holiday weekend. Moana tells the adventures of a Hawaiian teenage girl who embarks on a quest to restore her people’s ancient role as master voyagers and runs into a fallen Hawaiian demi-god Maui who joins her in the pursuit. Accompanied by what will likely prove a popular soundtrack, this film could become the big hit of holiday season.

Hawaiian has made the most of the film’s charm by promoting its collaboration on social media. This included a fun exchange on Twitter with Dwayne Johnson. In a candid Tweet, Johnson remarks on the curious twists in life:

Grew up in Hawaii. As a young teen I’d fly @HawaiianAir and steal cologne from the duty free cart. Yrs later who would’ve ever thought...

To this, Hawaiian Airlines replied,

Mahalo for the aloha @TheRock! We totally forgot about that missing item from our Duty Free Shopping cart ;-)

Hawaiian has also launched a dedicated Moana flight tracker page, for the special aircraft, and recently released a time-lapse video which shows how the aircraft was decorated with the Moanatheme inside and out.