Delta - Delta Runway Reveal

Delta - Delta Runway Reveal

Delta Airlines has debuted new uniforms for its cabin crew, ticketing and agents, guests services, and ground staff designed by American couturier Zac Posen .

The airline launched the new uniforms with a fashion show transmitted to the world by live Facebook video-feed on the 18th of October.

Delta Air Lines announced the Facebook video-cast in advance, to generate interest and ensure greater engagement. It also concurrently shared clips and images from the catwalk on its Twitter account.

At peak times, the video had over 60,000 viewers interacting with the brand by marking the video with hearts and likes, and commenting live.

One feature which made this uniform launch special was that the models were real Delta Air Lines staff. They displayed genuine pride in their new look and had fun with modelling—balancing between a traditional catwalk strut and a bit of lively showing off.

After the event, the airline posted the full video to its Facebook page where it has since received over 140,000 views.

Delta has continued to use the popularity of its new uniforms to the brand’s advantage by sharing a video of the process, from design to debut, also posted on Facebook.

The hashtag #DeltaRunwayReveal was used throughout to tie-in shares and comments of the event on Facebook, Twitter , and Instagram.

Zac Posen also shared a video of the runway show as well as images of the new uniforms on his social media channels.