¡Te amamos Corea!-Aeromexico

¡Te amamos Corea!

While other airlines have been running opportunistic World Cup posts, Mexican airline Aeromexico went one better by running a 20% off sale for fights to Seoul.

This was a direct result of South Korea beating Germany in the group stages, which allowed Mexico to qualify (after which it was eliminated by Brazil).

Aeromexico advertised the sale by producing a graphic showing one of its aircraft mocked up as “AeroCorea.”

The 20% off promotion is currently being supported by a dedicated landing page.

Key takeaway:

Though it appeared too late to make our last tournament themed issue, we were impressed by Brussels Airlines campaign for the different elements it included in its World Cup campaign.

While lots of airlines do special liveries, Brussels Airlines went that one step further by talking about everything from special personalized seats for the players, to the cabin crew wearing team scarves. It also produced a fun and watchable safety video featuring the players themselves.

Meanwhile some of the other airlines we’ve talked about prove that you don’t necessarily need to spend big money to be part of the overall conversation. You can still produce graphics and posts (in the case of some airlines in real time), or even run an opportunistic sale much like Aeromexico did.