WORLDWIDE SNEAKER DAY LUFTHANSA
Do you want to get your hands on a pair of limited edition Adidas Lufthansa sneakers? You can try your luck on eBay where a few pairs are currently going for around €100.
gust, as the airline designated the day as “Worldwide Lufthansa Sneaker Day.”
The Lufthansa Adidas sneakers were first unveiled in February to coincide with both the new logo and brand (see our Or perhaps you are fortunate enough to February issue), and also to celebrate be a Lufthansa employee, who could buy 100 years of Lufthansa. a pair. In an employee conference, LufthanIn fact, if you really are a Lufthansa em- sa boss Carsten Spohr announced that ployee then you would have been able all staff would be given a voucher so to wear your sneakers to work on 24 Au- they could buy something with the new
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AIRLINE MARKETING MONTHLY 9/2018
