THE TRIP YOU PROMISED CHINA AIRLINES
A new China Airlines ad campaign, For example, an office worker reads a revolves around the theme of broken menu in a cafe and is reminded of the promises and holidays that never happen. afternoon tea in London she promised her friends, while a police detective looks Produced by Leo Burnett, the ad was at crime statistics in a powerpoint chart according to China Airlines viewed three where the circles look like mouse ears. million times, 24 hours after its release After that his son pops up to remind him about a missed Disneyland trip. In it, a series of different people get guilty consciences when every day events Meanwhile a boss sits on the WC reading remind them of empty holiday promises an article about the Northern lights, that they made in the past. whereupon his co-workers crowd around
AIRLINE MARKETING MONTHLY 9/2018
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