Airline Marketing Monthly-September 2018

Page 28

AIRLINE CAMPAIGNS

SICHUAN AIRLINES - NEW UNIFORMS AND ‘PANDA’ A350

Sichuan Airlines has unveiled a new red uniform for cabin crew to coincide with the delivery of its first A350. A Facebook post has cabin crew showing off the uniforms, while dancing and lining up in different formations at Chengdu Shuangliu International Airport. This is the sort of thing we’d love to know more about but in common with most other mainland China Airlines (with the possible exception of Hainan Airlines), there’s no further information, let alone a media section, on the very sparse and dated looking Sichuan Airlines website. The arline’s first A350 flew between Chengdu and Beijing on August 16th, was decked out in a special Panda livery, as befitting one of the things the Sichuan region is best known for.

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AIRLINE MARKETING MONTHLY 9/2018


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