EMIRATES - HOLIDAY MILESTONE CARDS
Emirates has teamed up with UK author, actor and mother Giovanna Fletcher to create a limited-edition series of family holiday milestone cards, that allow parents to remember the different firsts with their kids as they go on holiday.
To launch the initiative, Emirates has come out with a survey saying that 43% of kids have flown by their first birthday while by the time they reach school age, one in five children (20%) will have travelled to 5 or more different countries.
The packs of ten illustrated cards have been designed to help parents include ‘First flight’, ‘First splash in the sea’ and ‘First holiday friend’. A limited number of sets is being handed out to families at all seven of the UK airports Emirates flies from as well as on its social channels.
Earlier this summer British Airways came out with a very similar survey. The BA study found that the average youngster is flying for the first time when they are four years old, and by the age of 10 the average child will have travelled to four different countries
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AIRLINE MARKETING MONTHLY 9/2018
