Airline Marketing Monthly-September 2018

Page 33

NORWEGIAN - JANE AUSTEN

Norwegian’s latest “tail fin hero” is the British author Jane Austen. Jane Austen’s portrait will sit on the tail fin of one of Norwegian’s Dreamliner aircraft.

Now other nationalities have been included, coinciding with the airline’s expanding route network. Jane Austen will become Norwegian’s sixth British tail fin hero.

Norwegian has made tail fin heroes a distinctive element of its livery and its brand. Originally it featured a number of famous Scandinavian figures who influenced the arts and sciences, architecture, philosophy entertainment and sports.

The others are rock legend Freddie Mercury, footballer Bobby Moore, children’s author Roald Dahl, pioneering pilot Amy Johnson and aviation maverick Sir Freddie Laker. Image, from Norwegian

AIRLINE MARKETING MONTHLY 9/2018

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