EASYJET - THREESYJET
UK mobile phone network Three has To mark the partnership, Three’s ad agenteamed up with LCC easyJet, in a ‘Threesy- cy, W&K produced an ad featuring Three’s jet’ promotion. character, the “Giraffamingo” - part giraffe, part flamingo. Three customers are now eligible for easyJet’s ‘Hands Free’ service, which offers In the ad, “Giraffamingo” is seen walking privileges when it comes to bag check-in through an airport making the most of and pick-up and boarding. the easyJet Hands Free offer.
36
AIRLINE MARKETING MONTHLY 9/2018