FEATURED CAMPAIGNS
INCREDIBLE JOURNEYS EMBRAER
Over the past few months, aircraft manufacturer Embraer has been heavily promoting its “profit hunter” E190-E2 jet, with online video and visual storytelling taking centre stage in the campaign. Over the Spring, Embraer launched a four part online video series called “Pioneer Flights”, this followed the development of the E190-E2, the creation of a phantom airline for test purposes called ‘Pioneer Airlines’, and the delivery of the aircraft to the launch customer, Wideroe of Norway.
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AIRLINE MARKETING MONTHLY 9/2018
This has now been followed up by “Incredible Journeys”, which is a web TV show, fronted by British TV presenter and former Royal Marine Arthur Williams, who uses a wheelchair following a car accident a number of years ago. Williams first became a TV presenter during the 2012 Paralympic games, and has been used by Britain’s Channel 4 ever since. In part one, Williams travels to Norway to be on the first E190-E2 flight from Bergen to Tromso. He interviews airline staff,
