WestJet Christmas miracle In 2013, WestJet launched its first “Christmas Miracle” - that year 250 passengers on two Calgary bound flights were surprised with presents on the baggage conveyor belt on arrival, that they had previously requested from ‘Santa’ before take-off. That 2013 video has subsequently been viewed almost 50 million times. 10
Since then WestJet has arguably created the stand-out airline Christmas campaign of the year, owning Christmas in the same way as Air New Zealand ‘owns’ safety videos. Subsequent Christmas miracles have included a surprise Christmas celebration for the residents of Fort McMurray, Alberta,
Airline Marketing Monthly • December 2018
who had been affected by the devastating 2016 forest fires, as well as a 2014 Christmas party for the residents of Nuevo Renacar in the Dominican Republic, complete with mounds of fake snow. This year, WestJet’s Christmas miracle is going global and celebrating Christmas traditions from
