Airline Marketing Monthly - December 2018

Page 13

Air New Zealand

The Nicest Christmas Ever

Last Christmas, Air New Zealand ran an ad where Santa was having problems understanding the accents of kids from New Zealand and ended up sending them the wrong presents (cue Air New Zealand cabin crew came to the rescue and gave Santa a quick lesson on Kiwi accents). This year’s Christmas ad from the airline again shows

Santa getting things wrong. Instead of emailing his ‘naughty list’ to the Elves at the North Pole, he ends up sending it to a kid in New Zealand called Elvis Anderson instead. Elvis, who is sitting in detention class at school, opens the list and reads it. After that, Elvis and his friends decide to do something about it so that naughty kids can get presents too. They end up calling

together naughty kids from all around the World, who fly Air New Zealand to join a UN style summit. The kids from different countries sit around a table designed to look like the one from the UN security council, with each offering to do good things on behalf of the naughty kids in their country (e.g. Japan promises a “30%

December 2018 • Airline Marketing Monthly 13


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Singapore Changi Airport Changi Wizarding World

1min
page 47

Tokyo Haneda Airport - Sky Illumination

1min
page 46

Istanbul New Airport

1min
page 45

Montreal-Trudeau Airport YUL Pet Squad

1min
page 44

Airport Campaigns Munich Airport - Christmas market

1min
page 43

Airport campaigns London Heathrow Airport - Christmas bears

1min
page 42

wow air ho neymoo n

1min
page 41

VIETJET - Love Connection

1min
page 40

SURF AIR Express

1min
page 39

Royal Brunei Non Stop to Brunei

1min
page 38

HONG KONG AIRLINES Octopus special edition keychain

1min
page 37

FLYBMI seats for startups

1min
page 36

FLYBE - Inaugural short break survey report

1min
page 35

BRITISH AIRWAYS - Kingdom Choir On Board

1min
page 34

BREWDOG - Brewdog Airlines

1min
page 33

Boeing - China Southern - 787

1min
page 32

Arkia A321LR

1min
page 31

ANA culinary journeys

1min
page 30

American Airlines Snowball express

1min
page 29

AIRLINE CAMPAIGNS airBaltic -100th anniversary

1min
page 28

The surprising online popularity of Air China’s ‘Land your dream’

6min
pages 22-25

KLM - WE ARE AN AIRLINE

2min
pages 20-21

Cosy Joon

1min
pages 18-19

Etihad Choose Well

3min
pages 15-17

Air New Zealand The Nicest Christmas Ever

2min
pages 13-14

Airline Marketing Monthly - December 2018

3min
pages 10-12

Introducing the SimpliFlying Global Institute

1min
pages 26-27

The best airline marketing campaigns of 2018

9min
pages 4-12
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