Airline Marketing Monthly - December 2018

Page 33

brewdog

brewdog airlines

February 2019 will see what is being billed as the world’s first “craft beer airline” take off between the UK and the US. Not an airline as such, it is actually a chartered flight organised by Scottish brewery BrewDog. A 767 is being turned into “BrewDog Airlines” and will fly a plane load of beer aficionados between London Stansted and Columbus, Ohio, where the Brewery has its US HQ, as well as owning a hotel - the Doghouse (the “world’s first beer hotel.”) Most of the seats on the flight are being set aside for so-called “Equity Punks” - investors in the business. However, some are being given away on social media The trip to the US will include “the world’s highest ever beer tasting at altitude” with a specially developed, brand new beer (“altertude beer”), which Brewdog says it has created a beer that is meant to taste better at 30,000 feet.

Brewdog told us that the Boeing 767 will fly with full BrewDog branding on the outside of the plane as well as inside. Last year, Cathay Pacific launched what it called the world’s first airline beer. - ‘Betsy.’ Brewed and bottled by the Hong Kong Beer Co, “Betsy” was named after Cathay Pacific’s very first aircraft, a DC3. It was offered to Business and First class passengers on London Heathrow, Gatwick and Manchester flights over March and April 2017. (For more information on Betsy see our March 2017 issue) ■

December 2018 • Airline Marketing Monthly 33


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Articles inside

Singapore Changi Airport Changi Wizarding World

1min
page 47

Tokyo Haneda Airport - Sky Illumination

1min
page 46

Istanbul New Airport

1min
page 45

Montreal-Trudeau Airport YUL Pet Squad

1min
page 44

Airport Campaigns Munich Airport - Christmas market

1min
page 43

Airport campaigns London Heathrow Airport - Christmas bears

1min
page 42

wow air ho neymoo n

1min
page 41

VIETJET - Love Connection

1min
page 40

SURF AIR Express

1min
page 39

Royal Brunei Non Stop to Brunei

1min
page 38

HONG KONG AIRLINES Octopus special edition keychain

1min
page 37

FLYBMI seats for startups

1min
page 36

FLYBE - Inaugural short break survey report

1min
page 35

BRITISH AIRWAYS - Kingdom Choir On Board

1min
page 34

BREWDOG - Brewdog Airlines

1min
page 33

Boeing - China Southern - 787

1min
page 32

Arkia A321LR

1min
page 31

ANA culinary journeys

1min
page 30

American Airlines Snowball express

1min
page 29

AIRLINE CAMPAIGNS airBaltic -100th anniversary

1min
page 28

The surprising online popularity of Air China’s ‘Land your dream’

6min
pages 22-25

KLM - WE ARE AN AIRLINE

2min
pages 20-21

Cosy Joon

1min
pages 18-19

Etihad Choose Well

3min
pages 15-17

Air New Zealand The Nicest Christmas Ever

2min
pages 13-14

Airline Marketing Monthly - December 2018

3min
pages 10-12

Introducing the SimpliFlying Global Institute

1min
pages 26-27

The best airline marketing campaigns of 2018

9min
pages 4-12
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