british airways
kingdom choir on board
At the end of October, passengers en route to Sydney from the UK with British Airways, were treated to an impromptu performance of “Stand by Me” by the Kingdom Choir gospel singers. The choir had received worldwide prominence when they performed at the Royal Wedding of Prince Harry and Meghan Markle earlier in the year. Prince Harry is patron of the Invictus Games, which involves disabled servicemen and women, and with the
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games taking place in Australia this year, the choir were on their way there to perform at the closing ceremony. As the official airline of “Team UK”, British Airways had previously oganised an official send-off for the 72-strong group of wounded, injured and sick serving military personnel and veterans. Comic Relief £20 million thank you ad British Airways has come out with a TV advert featuring
Airline Marketing Monthly • December 2018
comedian Matt Lucas. It highlights the airline’s charity partnership with “Comic Relief” and the £20 million raised as part of the ‘Flying Start’ initiative where passengers are encouraged to donate change. The ad is done in a similar tone to the British Airways’ Flying Start safety videos featuring actors such as Sir Ian McKellen, Chiwetel Ejiofor, Rowan Atkinson, Thandie Newton, Joanna Lumley, Naomie Harris and Michael Caine, and launches ahead of the airline celebrating its Centenary next year. ■
