FLYADEAL CARGO PASSENGER CLASS (flydeal) If you are an LCC, how far will you go to demonstrate that you offer rock bottom fares? If you are Ryanair boss Michael O’Leary, you start talking about charging people to use the WC, or having standing room only (“vertical seating”) places.
In the introductory video, the airline’s head of marketing & digital, Piotr Lysak, is shown earnestly explaining that as almost half the cargo capacity is not utilised, they came up with this new idea, complete with graphics showing how airline seats can fit in between the cargo containers.
Or you could come up with a different, but similarly eye-catching idea. For example, how about putting passengers in The video then has vox-pops with Saudi the cargo hold? passengers saying what a great idea the concept is, before some of the practiIn December, Saudi LCC flyadeal sugcalities are explained - for example, the gested exactly that when it started post- need for special fans to provide ventilaing graphics and short videos on social tion, and the fact that only passengers media announcing a new innovation, of only a certain size can claim these coinciding with the end of its first year seats. of flying - “cargo passenger class.”
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Airline Marketing Monthly - January 2019
