HOW AIRLINES CAN GROW BRAND LOYALTY & REVENUE BY CREATING HYPERPERSONALIZED CUSTOMER EXPERIENCES ON MOBILE
In the introduction, we looked at the smartphone-led path many passengers have today. In this article, Emily Buckman, Global Strategic Consultant at Urban Airship, looks at how airlines can take advantage of this trend.
Emily Buckman Global Strategic Consultant at Urban Airship As the mobile engagement partner for leading airlines around the world, including Alaska Airlines, Virgin America and Jet Airways, we’ve learned a thing or two about what matters to passengers and airlines when it comes to providing reliable, real-time, personalized mobile messaging at scale. In this post, see what it looks like to deliver a stellar experience on mobile before, during and after your customers’ day of travel.
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The Mobile Traveller, in association with Urban Airship
