Airline Marketing Monthly - January 2019

Page 44

AIRLINE CAMPAIGNS

Air Astana Snow Leopard In early December, Kazakhstan’s Air Astana took delivery of its first Embraer E190-E2, which the airline painted in a special “Snow Leopard” livery. The airline says that the livery was chosen to “draw global attention to the threat of extinction faced by this large wild cat, which is a native of the of the

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Airline Marketing Monthly - January 2019

mountain ranges in southern Kazakhstan.” Air Astana is planning on taking delivery of five E190-E2 jets from Embraer, to replace its older E190 aircraft. In August we ran a special edition on airline liveries, click here to download it.


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