Brussels Airlines - A Family Portrait Brussels Airlines currently has five A320 aircraft in its fleet painted in a special ‘Belgian icons livery.’ There is “Aerosmurf” (painted in smurf colours), “Amare” (an ode to Tomorrowland), “Trident” (celebrating the Belgian national football / soccer team), “Magritte” (after the famous Belgian artist) and “Rackham” (a Tintin themed livery). On January 14th, Brussels Airlines lined all five aircraft up at Brussels Airport for a special “family portrait.” Fans and AV Geeks were invited to come and see all five portrait up close, for a chance
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Airline Marketing Monthly - January 2019
to do so they needed to post a photo of one of the five aircraft and post it to social media. Brussels Airlines then chose the ten best photos and invited the ten winning photographers to attend on the day. It’s a great photo story and piece of visual content, but we did wonder about the competition mechanic. Entries were submitted by posting the photo directly as a Facebook comment below the original Brussels Airlines post. Why not run it on Instagram as well, which has a huge community of AV Geeks and 57k photos tagged #BrusselsAirport?
