Cathay Pacif ic Sleep Less in Seattle To mark the fact that Cathay Pacific now offers non-stop flights between Hong Kong and Seattle, the airline has released a mini video series called ‘Sleep Less in Seattle’, with a nod to the 1993 Tom Hanks / Meg Ryan film. The online videos follow a business executive called Brian, who ends up flying to Seattle direct, rather than via LA as he did in the past, where his ex lives. On the flight over he sits beside a young woman called Annie, who he then sees
again in a Seattle coffee shop. Annie agrees to show him around, after he says he’s never seen the city, as he only ever goes there for work. The videos are in Cantonese (with English subtitles) and so are obviously aimed at the domestic Hong Kong market. The overall treatment and background love story in fact reminds us very much of the ‘Love at first flight’ mini series Singapore Changi Airport released in August, which followed a couple on their careers after starting out as interns (see our September issue)
Airline Marketing Monthly - January 2019
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