Airline Marketing Monthly - January 2019

Page 52

Scoot’s Epic Interview Over the Autumn, Singapore LLC Scoot adopted a different approach for its cabin crew recruitment programme. According to Marketing Interactive, six candidates were taken to Greece and Germany for an “Epic Interview”, with their experiences being turned into a social media video to promote the airline’s drive to recruit 1000

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Airline Marketing Monthly - January 2019

“Scootees” (cabin crew). Once there, the recruits participated in a series of “Amazing Race” style challenges. The selection of Greece and Germany are of course not accidental, Berlin and Athens are both relatively new destinations in the airline’s network, as well as being the furthest cities Scoot flies to from Singapore.


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