Editorial It’s time to rethink how we see influencers A recent survey revealed what many of us already World use some kind of fakery, be it bought likes, views or followers. This comes from a large study from Swedish startup A Good Company and analytics firm Hype Auditor (via PR Week). The study found that worldwide, 57% of accounts have some kind of artificial engagement or following. In the US that figure is 60% and in the UK 54%. Of course, that doesn’t mean that 60% of US Instagramers’ feeds is totally made up of fake likes and followers. A more common scenario will involve most real, and some element of “topping up.” Are you surprised? We’re not. This chimes in with our own experiences and a number of experiments we’ve conducted in our SimpliFlying Labs to show how easy - and cheap - it is to inflate numbers.
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Airline Marketing Monthly | July 2019
suspected. Most Instagram accounts around the
