American Airlines Add a name to a plane
At the start of July, the airline announced a new promotion to raise funds for the organisation called ‘Add a name to a plane.’ Anyone who makes a donation of $25 or more to Stand Up To Cancer (SU2C) during July can add the name of a person they stand up for to an American Airlines Airbus A321. The plane, which will begin flying this Autumn, will be wrapped with a special SU2C design that includes names submitted. The campaign launched with a digital and television ad featuring Stand Up To Cancer Ambassador Tim McGraw alongside six American staff members. The airline says that Tim McGraw as well as each team member in this new campaign has been personally affected by cancer, either as a survivor or a co-survivor caring for a loved one fighting the disease. American Airlines says that the first names added to the plane will be those of staff who self-identified as cancer survivors or are currently battling cancer.
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Airline Marketing Monthly | July 2019
American Airlines has a long history of supporting the charity, ‘Standup to Cancer.’
