Aer Lingus - The Stateside Scoop
Airline Marketing Monthly | July 2019
Aer Lingus held a special July 4th sale, offering €50 off flights to North American destinations. To promote the sale, the Irish airline teamed up with Dublin ice cream brand ‘Scoop’ to create special American themed flavours such Peanut Butter and Jelly, Smores, Key Lime Pie and Cola. However these special ice creams were only available on July 4th. Aer Lingus additionally gave people the chance to win a pair of return flights to a North American destination by buying one of the ice creams and sharing a photo on social media with the hashtag, #TheStatesideScoop. We could see around 100 images on Instagram and Twitter with the hashtag, which is a fair response bearing in mind the ice creams
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were limited to Dublin.
