British Airways Flight of the Future British Airways has been a regular in Airline Marketing Monthly this year, thanks to the airline’s on-going centenary celebrations. The latest centenary projwith the Royal College of Art in the UK on an exhibition called BA 2119: Flight of the Future. This looks ahead to the next 100 years of flying.
47.
Alongside the installations will be a full motion, virtual reality experience chart-
imagined flight of future. This is once again an impressive (and high budget)
Set to take place at Lon-
ing the history of flying
don’s Saatchi Gallery in
and looking forward to the
August, forty postgraduate
future for visitors who pur-
students from the Royal
chase tickets in advance.
College of Art have been
Named Fly, it is an interac-
working on the project to
tive, full motion, multisen-
The Foresight Facto-
imagine the future of flight
sory experience that traces
ry research will give BA
in both digital and physical
humankind’s relationship to
talking points - and media
form.
flying.
coverage - at a time when
Exploring trends and driv-
Built by award winning VR
ers from research commis-
creators and an Oscar-win-
sioned by British Airways
ning practical effects team,
through trends company
Fly enables visitors to be-
The, Foresight Factory, the
come a time-travelling pilot,
students are looking at the
from the earliest imagin-
future through three lens-
ings of Leonard da Vinci
es; aircraft, experience and
and his ornithopter, to BA’s
people.
brand new A350 and the
piece of activity from British Airways that combines a number of different elements.
aviation and sustainability is very much in the news. And the exhibition itself, timed with the school holidays, is almost certain to have a large footfall going through it, as The Saatchi Gallery receives 800k visitors a year.
Airline Marketing Monthly | July 2019
ect sees BA collaborating
